Brand Engagement

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Are Convenience Stores Becoming the New Quick-Service Restaurants?

Traditionally, food from convenience stores often focuses on packaged snacks, and hot food offerings may be perceived to be of dubious quality. Yet according to research from Nation’s Restaurant News, convenience store food quality is improving, shifting consumer perceptions and becoming a threat to fast food restaurants. However, if a fast food restaurant has moved in

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Brand Loyalty in Foodservice: How to Create a Sense of Place

The goal of any restaurant operator is to drive repeat visits. Loyal customers tend to drive better margins and greater sales (while also providing some predictability to same-store sales) and cost less to market to than new customers. When considering brand loyalty for food service operators, fostering a sense of belonging is crucial to creating

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BAI Beacon 2017

Breaking Branches – Learning Lab For the unprepared, branch transformation can be a Herculean task. That’s why Jean-Pierre Lacroix, an expert in brand transformation, and Stephen Griffin, who led the transformation of Regions Bank branches, will lead a workshop on breaking (and rebuilding) branches at BAI Beacon. A select group of attendees will have the opportunity

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2050: How Foodservice Operators Can Remain Relevant with their Next Generation of Customers

In spite of nationalist movements, that are currently having a moment in western countries, the reality is that population growth is going to be driven by immigration. Generation Z will be the most racially diverse cohort the planet has ever known, many of them the children of immigrants or interracial marriages. With this demographic shift there

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Breaking Down the Customer Loyalty Pyramid

When researching the rash of stealth attrition currently unsettling the financial services industry, we collected lots of data about consumers’ banking habits, preferences, and behaviors. We’ve already broken that data down in several ways to highlight different things – for instance, we broke down the types of customers most likely to switch financial institutions to highlight their reasons for leaving

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​Ten Important Skills for Future Bank Branch Employees​

In recent years, there has been a lot of talk about how bank branches will adjust because of digital banking’s disruption to the traditional banking network. To meet unfulfilled needs from online and mobile banking, these future branches may be more experiential, advice-based, or technology-focused. Therefore, they will require staff with different skill sets than

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What Banks Can Learn from the Retail Industry

Disruption is the new reality for every industry and the biggest challenge retailers of all stripes share is how to remain relevant with customers. Banks are not immune to these rapidly advancing changes and can learn a lot from retailers who live in a world of too many stores, a shift to online and mobile

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Banking on Diversity

Regardless of whether the infamous Trump wall is ever built, the American economy relies on immigration to ensure robust growth. As boomers age and birth rates drop, it is inevitable that this will continue. By 2050 it is expected that 37 percent of the U.S. population will be either first generation immigrants or second generation

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Build Stronger Relationships with These Three Customer Types

Building a stronger connection with banking customers is crucial to maintaining their loyalty, and yet, this is often a difficult task since each customer has unique attitudes and needs. In SLD’s research on stealth attrition, we identified three levels of engagement among customers, based on their connection and involvement with their primary bank, ranging from low to

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