For sports teams, like those which fans can bet on by learning details such as Coral Opening Times, the brand is everything, it’s massive. Fan behavior in which individuals feel their own self-identity is intertwined with a team, even to the extent that the team’s performance is felt on a deeply personal level, has been […]
How Sports Teams Create a Sense of Belonging Read More »
COVID-19 has accelerated many trends, one of which is the demise of poor performing retail chains. In recent recent news, brands such as Brooks Brothers and Pier 1 Imports have joined an extensive list of retailers filing for Chapter 11. For many retailers, even before the pandemic the size of their network was bloated and brought down the overall performance
Why Retail Stores Are More Important Than Ever Read More »
The past few months have been a whirlwind of ups and downs for CPG brands as the COVID-19 crisis presents new challenges and opportunities. From manufacturing and processing plant contagion to panic buying and empty shelves, CPG brands are under pressure and as part of the food supply chain, that pressure isn’t going to let
COVID-19: CPG’s New Reality Read More »
Not since the second world war has the entire planet been so focused on a singular event. Stories about economic impact, charts of the curve… it’s all consuming and can feel exhausting. But in the midst of the anxiety and very real impact, there are also stories of inspiration – people doing what they can
The Best Brand Responses to COVID-19 Read More »
THE FOUNTAIN OF YOU More than just a place to buy products, Nu Xtore blurs the line between gallery, science center, community hub, and event space. CLIENT Nu Skin PROJECT Nu Xtore RELATED SERVICE Brand EngagementDigital ExperienceEnvironmental Design THINK The Nu Xtore had to achieve a variety of goals: to promote Nu Skin’s innovation and
As retail brands are forced to close their doors in an attempt to slow the spread of COVID-19, many are understandably concerned about the impact this is going to have on their business. In times like this, it’s still important, or maybe more important than ever, to keep the lines of communication open with customers.
Communicating With Customers During COVID-19 Read More »
The following is an excerpt from Jean-Pierre Lacroix’s Desire by Design. To learn more about the book, click here. Brand loyalty is the ability to build sustainable relationships between brands and consumers by providing both a functional and emotional benefit that meet the meaningful needs of the consumer. Certain circumstances or triggers have to exist
The Key Triggers That Drive Brand Loyalty Read More »
To answer the headline: yes – but not as much as you may think. Arguably, food and experience are weighted equally in many cases. This is attributed to a number of factors such as a growing demand for unique experiences, increased popularity of story-driven eatertainment, and higher standards in quality of service. Experiential 75 percent of
Does the Food Really Matter? Read More »
If you’ve ever managed a brand transformation, you know that it can often be a juggling act. With potentially hundreds of balls In the air at once, it’s hard to shake the nagging feeling that you’ve forgotten something. We’ve put together this handy checklist to help calm your concerns. Fill out the form below to
Check Off Every Step of Your Brand Transformation Read More »
For years now, Millennials have been the most researched and targeted demographic group in the history of brand marketing. Today, Millennials are approaching middle age, and as their needs shift, Generation Z is stepping into the spotlight. Born in the late 1990s and early 2000s, they’re now coming of age and represent 25 percent of
Designing for Generation Z Read More »
As the applications for Artificial Intelligence (AI) become broader, we are told to expect a brave new world. In spite of the hype around smart machines, the truth is that we don’t know how an onslaught of robot workers will change the planet, and for retailers, how that will directly affect their business. What we
How Retail Brands Can Leverage AI Read More »
As retailers look to provide a credible response to the online-only threat of companies such as Amazon and eBay, the option for buying online and picking-up in store (BOPIS) is gaining traction. The initiative is part of a larger focus on providing customers with greater convenience, from speeding up delivery and reducing inefficiencies, to better leveraging
How to Deliver the Best BOPIS Experience Read More »
There was a time when everybody made their own clothes or had them made by a tailor or seamstress. You had only a few things in your wardrobe, but they fit you perfectly and were made to last. Fast forward to today, we’ve got ubiquitous, cheap, fast clothing in abundance but there’s a wave rising
The Keys to a Bespoke Apparel Experience Read More »
Personalization is a retail trend that everyone is trying to figure out – and with good reason. Positive experiences with personalization can boost the number of items purchased, amount of money spent and net promoter scores, according to a BCG-Google Customer Survey. However, there are some pitfalls brands need to be aware of when developing a strategy to offer more personalized experiences. Pitfall #1:
Personalization Pitfalls Retail Brands Need to Avoid Read More »
Emotions drive the majority of our purchase decisions and most are at a deep rooted subconscious level. Our previous blog on neuroscience research reviewed the new tools available for marketers that are wanting a stronger understanding of how their customers feel towards various research stimuli. However, there are a variety of factors marketers and retailers can consider
Increasing Sales With The Five Emotional Levers Read More »
Physical stores have the potential to become the most powerful media channel available to brands, but it requires that everything about the physical store, how it’s planned, located, designed, staffed, and measured must be re-engineered. Today we speak with futurist, author, businesses advisor, and the founder and president of Retail Prophet, Doug Stephens. Transcript Melinda: Hi,
The Store as a Media Channel Read More »
In the last decade, an ever-increasing share of the consumer market has been moving online. Although e-commerce sales have yet to eclipse brick-and-mortar retail transactions, the integration of young millennials and Gen X consumers into the market has pushed the trend further into the digital world. While many core marketing principles still remain the same in the
Marketing in an E-Commerce Era Read More »
We’re back with Kunal Chopra for Part 2 of our discussion about artificial intelligence. In Part 1, Kunal defined artificial intelligence and gave us a high level understanding of what it. Now we’re going to talk about the application of artificial intelligence to the world of retail. In this episode, Kunal is going to tell us
Part 2: Artificial Intelligence and the Retail Industry Read More »
When you hear the words “artificial intelligence,” what pops into your mind? Maybe you think about Westworld or self-driving cars or robot soldiers, maybe chatbots or video game characters. But what exactly constitutes AI? Today we’re talking to Kunal Chopra, a business transformation and management consultant who specializes in optimizing delivery models. This is going to
Part 1: Artificial Intelligence and the Retail Industry Read More »
The core consumer is the foundation of a brand. Companies are formed to solve their pain points, campaigns are designed to pique their interest, and products are developed to keep them coming back. However, oftentimes a promising new consumer arrives on the horizon – leading to the dilemma of how to spend precious corporate resources
How to Turn Growth Consumers into Core Consumers Read More »
