Brand Engagement

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Neuromarketing – A foolproof approach to determining what customers want?

Digital Experiences /

For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until some marketers began applying neuroscience to more accurately predict consumer purchase behavior. Diana Lucaci, founder and CEO of neuromarketing research firm True Impact , wants to help you get to the heart of what motivates consumers […]

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Shikatani Lacroix Wins Two ICX Elevate Awards

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Branding and design agency Shikatani Lacroix won two awards at the ICX Association Elevate Awards last night for its work with adidas Golf and Cable & Wireless Communications’ telecoms brand FLOW. The ICX awards program honors digital leaders who are using the technology to elevate the customer experience. “We want to thank the ICX Association for this marvelous

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How to Increase Revenue and Loyalty Through Retail Brand Transformation

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Its growth stymied by disparate sub-brands, fragmented messaging and an inconsistent customer experience, Cable & Wireless Communications set out to completely transform its Caribbean telecoms retail business. Through the development of a robust digital strategy and effective rebranding process, CWC consolidated its brands, centralized its messaging, streamlined its customer service and modernized its retail environment

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Six Ways to Overcome the Mobile Zombie Apocalypse in Bank Branches

Digital Experiences, Financial Services /

Picture this: dozens, maybe hundreds of people walking aimlessly, their eyes glazed, looking down, oblivious to the environment that surrounds them. No, this isn’t the next zombie apocalypse blockbuster, it’s the scene common at any grocery store, shopping mall or bank branch — everyone staring at their mobile phone. This generation of consumers could be

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AR/VR Tech in Packaging: Here to stay or gone tomorrow?

Digital Experiences, Packaging Design /

Ever get the feeling that you’re living in the future? Smart accessories can wake you up at the optimal time in your sleep cycle. Cars can drive themselves. And packaging can communicate with you, sharing more information about the product inside than what you can read on the label. The use of augmented and virtual

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Cineplex VIP Cinemas is Honoured for its Good Design

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Shikatani Lacroix Design has won a prestigious GOOD DESIGN award for its design of Cineplex Entertainment’s Cineplex VIP Cinemas. The Chicago Athenaeum Museum of Architecture and Design’s annual GOOD DESIGN ® Awards Program recognizes the most innovative and cutting-edge industrial, product, and graphic design work from around the globe. Founded in Chicago in 1950, GOOD DESIGN remains

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Crafting The Ideal Banking Experience for Millennials

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Regardless of size, geography or cultural differences, financial institutions around the world are focused on the growing importance of Millennials. This influential generational segment wants to be entertained, educated and inspired. But banks and credit unions struggle to deliver a truly memorable experience that strikes a chord with Millennials. For Millennials, unique experiences have a

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There is a New FLOW to How People Shop in the Caribbean

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There is a new retail design standard in the Caribbean, thanks to the introduction of the new telecom superstore, FLOW, in Fairview Montego Bay, Jamaica. Now offering four services – mobile, home phone, cable and internet – FLOW is committed to delivering a world-class portfolio of quad play retail environments, starting with the unveiling its

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The Future of Millennial Brand Engagement

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Millennials are entering an important life stage for brands, as this segment of the population is starting to build wealth while driving potential sales growth in financial products and services. Millennial brand engagement, like all things, is going through a transformation as new technologies emerge that can either further leverage their current behaviours or instil

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Play Ball

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The new Toronto Blue Jays store is an immersive, digital testament to Canada’s MLB team: The Toronto Blue Jays market themselves as “Canada’s team” – the only major league baseball team north of the border since the Montreal Expos were relocated to Washington, D.C., after the 2004 season. With the country to themselves, they see

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Conference: CXFS 2015

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Visit our table at CXFS 2015, a customer experience (CX) event created specifically for the financial services sector that pays special attention to balancing customer experience with compliance and connecting it to business outcomes. Jean-Pierre Lacroix will be moderating a panel on the morning of September 28, 2015, so don’t miss his opening remarks and his panel discussion

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Shikatani Lacroix Receives 2015 ICX Excellence Award For Digital Retail Design

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Shikatani Lacroix’s digital retail design for the Toronto Blue Jays flagship retail store has received the 2015 ICX Excellence Award. Presented at the ICX Association’s ICX Summit on June 29, 2015, this award honoured the best self-service, digital signage and mobile technology deployments across all vertical market segments, and recognized design that demonstrates an innovative

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Cineplex VIP Cinemas: A Finalist for 2015 Excellence in Retailing Award

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Cineplex has been selected as a finalist for the Retail Council of Canada‘s 2015 Excellence in Retailing Award, competing in the In-store Experience and Design category. The award recognizes design layouts that demonstrate innovative, original and visually enticing in-store experiences, recognizing the best of the best in the retail industry. Through the VIP Cinemas project,

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Retail Banking: Potential Transformations to Serve the Underbanked

Brand Engagement, Brand Strategy, Business development, Financial Services, Retail /

With 20.0 percent (24.8 million) of U.S. households falling into the “underbanked” market segment of the retail banking (2013 FDIC report), almost 25 percent of bankers see this segment as a growth opportunity. To serve the underbanked, there are several transformation opportunities in retail banking trends around process, structure and message worth considering. Process The first lever for

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How to Create Retail Stickiness through Customer Engagement

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In the past, the only way consumers were able to buy products was through physical distribution channel, hence the typical strategies to meet the customer needs were primarily focused on opening more locations or increasing the hours and days of operation (think Sunday shopping and 24-hour stores in the past decade). Much has changed since

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