Brand Delivery

Breaking Down the Customer Loyalty Pyramid

When researching the rash of stealth attrition currently unsettling the financial services industry, we collected lots of data about consumers’ banking habits, preferences, and behaviors. We’ve already broken that data down in several ways to highlight different things – for instance, we broke down the types of customers most likely to switch financial institutions to highlight their reasons for leaving […]

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The Advice Bank Customers are Craving

Financial Services / Sebastian Maynard

Why aren’t customers asking banks for advice about their money problems? Once upon a time a concern like saving for retirement or financing a new small business would have been the natural dominion of a bank manager. Today, not only are bank customers more likely to ask their family and friends for advice on these

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Banking on Diversity

Leave a Comment / Brand Engagement, Brand Strategy, Customer Experience, Financial Services, Thought Leadership / Sebastian Maynard

Regardless of whether the infamous Trump wall is ever built, the American economy relies on immigration to ensure robust growth. As boomers age and birth rates drop, it is inevitable that this will continue. By 2050 it is expected that 37 percent of the U.S. population will be either first generation immigrants or second generation

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Build Stronger Relationships with These Three Customer Types

Financial Services / Sebastian Maynard

Building a stronger connection with banking customers is crucial to maintaining their loyalty, and yet, this is often a difficult task since each customer has unique attitudes and needs. In SLD’s research on stealth attrition, we identified three levels of engagement among customers, based on their connection and involvement with their primary bank, ranging from low to

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Six Cost Saving Tips For Your Next Foodservice Project Roll-out

Leave a Comment / Food Service / Sebastian Maynard

Rolling out a transformation project – even a moderate refresh – across a multi-unit network is a daunting task. Developing the new design is pure bliss in comparison, even with all the nail-biting over decisions. Given that it takes years to fully deploy a new program, it’s no wonder the thought sends CFO’s stomachs churning.

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Why Women are Leaving Your Bank

Financial Services / Sebastian Maynard

Women now own 36 percent of North America’s private businesses, control almost half the personal wealth, and the pace of growth for women has overtaken growth for men. This trend is expected to continue and should give banks something to think about. “Gender-neutral” products and services are de facto male-focused because they do not take

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Shikatani Lacroix Helps ACE Bakery Break into the Mid-Tier Artisan Market

Leave a Comment / Sebastian Maynard

Shikatani Lacroix helped ACE Bakery introduce its River Road Bakehouse brand to consumers with an eye-catching new logo and vibrant package designs that stand out in the growing mid-tier artisan bread category. “We’re so excited about the look that Shikatani Lacroix has created for River Road Bakehouse’s logo and packaging,” said John F. Kennedy, VP

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New Research Validates VR and Neuroscience as Effective Retail Design Tools

Leave a Comment / Sebastian Maynard

Immersive design agency Shikatani Lacroix Design (SLD) and Chinese strategic innovation and branding consultancy MetaThink have proven the effectiveness of combining neuroscience and virtual reality to test consumers’ emotional responses to a virtual retail environment by recording the same consumer responses to the physical one. A world first, this research validates the use of VR

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SPD Bank

Uncategorized / Sebastian Maynard

SLD designed a vibrant, cohesive branch transformation for Shanghai Pudong Development Bank.

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Three Visual Strategies to Connect with Banking Customers

Financial Services / Sebastian Maynard

In a competitive banking landscape, it is often difficult to stand out and truly connect with customers. Financial services are challenging to promote. They are complex and mostly conceptual, and can lead to financial institutions all seeming the same. Branding can help solve these issues. It can differentiate a financial institution by expressing an identity

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How to Attract Your Target Customers

Leave a Comment / Financial Services / Sebastian Maynard

The branch of the past is dead. The strategies that used to reliably bring in customers have gone the way of the floppy disk and it’s finally time to move on. Connecting with customers in a new financial services industry won’t be easy, but it will be rewarding – as long as you can target

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M&M Food Market: More than Meats

Leave a Comment / Sebastian Maynard

The latest issue of Retail Merchandiser featured a detailed profile of the recent overhaul of M&M Meat Shops. M&M CEO Andy O’Brien shared details about the ideas behind the new retail design as well as Shikatani Lacroix’s role in creating M&M Food Market. M&M Food Market worked closely with Shikatani Lacroix Design, a Toronto-based strategic

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CZ Bank Unveils New Immersive Branch Experience with Shikatani Lacroix

Leave a Comment / Sebastian Maynard

On Friday, March 24, Shikatani Lacroix client China Zheshang Bank celebrated the unveiling of its newly redesigned flagship bank branch in Beijing. The award-winning new concept, conceived by Shikatani Lacroix in partnership with strategic branding consultancy MetaThink, uses cutting edge research and technology to meet consumer needs in one of China’s largest banks. Richard Dirstein,

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Do Your Employees Understand Your Healthcare Brand?

Leave a Comment / Health and Pharmaceutical / Sebastian Maynard

A brand cohesion study was conducted in the spring of 2013 with over 120 companies participating across the globe. Representing twenty business sectors including healthcare, respondents clearly identified a significant lack of strong brand cohesion, with only 38% of companies having a high level of brand integration within their organization. Adding to the lack of

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Six Strategies for Moving into New Foodservice Markets

Leave a Comment / Food Service / Sebastian Maynard

Foodservice operators are always looking to find growth, and current success is being achieved for many by low-risk changes such as filling in the need for breakfast offerings, to more involved strategies such as a concept refresh. The most coveted driver for growth is of course also the riskiest: expanding beyond your current network into

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Shikatani Lacroix Celebrates the Edmonton Oilers with Pepsi

Leave a Comment / Sebastian Maynard

Shikatani Lacroix designed a sponsored wall in Rogers Place in Edmonton, Alberta, to celebrate Pepsi Canada’s sponsorship of the Edmonton Oilers. Engaging hockey fans with the excitement of Pepsi’s brand, this massive corner of the arena is impactful, enticing, and eye-catching. It uses dynamic phrases and images rooted in the Edmonton Oilers community and focuses

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Get Investors Excited About Your Corporate Rebranding

Communications, Corporate Identity / Sebastian Maynard

Once you’ve gotten the board of directors, C-Suite and everyone on the management team on board with the decision to rebrand, there’s one more hurdle that publicly traded companies need to clear: their investors. Ensuring that investors don’t lose faith in management requires that you justify every major decision your company makes and a rebrand can

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CZ Bank Concept Wins iF Design Award 2017

Leave a Comment / Sebastian Maynard

CZ Bank has won a 2017 iF Design Award in Communication for the rebranding of its corporate identity. The new logo, designed by Shikatani Lacroix’s Shanghai-based partner MetaThink, was part of a larger brand repositioning. Shikatani Lacroix partnered with MetaThink to design flagship and community branch formats to reflect the bank’s new brand position. “We’re

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How to Make Your Mergers or Acquisitions a Success Through Brand Implementation

Leave a Comment / Brand Strategy / David Magnus

During the past twenty years, the global trend of mergers and acquisitions has been steadily increasing, with both the number and value of those transactions breaking records in 2015. This whitepaper argues that the role of brand strategy early on, and throughout all 5 stages of the M&A framework process would help address many of

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The Three Phases Of A Successful Brand Implementation Strategy

Brand Strategy / Sebastian Maynard

Marketers build and execute campaigns on a regular basis, introduce new products, run channel marketing programs, manage massive advertising budgets, and introduce new service lines and business segments, all of which require them to find and sell to new customer segments. The launch and implementation of a new corporate identity, on the other hand, is

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Breaking Down the Customer Loyalty Pyramid

The Advice Bank Customers are Craving

Banking on Diversity

Build Stronger Relationships with These Three Customer Types

Six Cost Saving Tips For Your Next Foodservice Project Roll-out

Why Women are Leaving Your Bank

Shikatani Lacroix Helps ACE Bakery Break into the Mid-Tier Artisan Market

New Research Validates VR and Neuroscience as Effective Retail Design Tools

SPD Bank

Three Visual Strategies to Connect with Banking Customers

How to Attract Your Target Customers

M&M Food Market: More than Meats

CZ Bank Unveils New Immersive Branch Experience with Shikatani Lacroix

Do Your Employees Understand Your Healthcare Brand?

Six Strategies for Moving into New Foodservice Markets

Shikatani Lacroix Celebrates the Edmonton Oilers with Pepsi

Get Investors Excited About Your Corporate Rebranding

CZ Bank Concept Wins iF Design Award 2017

How to Make Your Mergers or Acquisitions a Success Through Brand Implementation

The Three Phases Of A Successful Brand Implementation Strategy

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