SLD is excited to be a participating studio in the 2019 RGD Designathon, a 12-hour design challenge that will feature members of the SLD design team along with students and recent graduates. The day will be focused on a design project for a non-profit organization, and will serve as an opportunity for young designers to […]
SLD to Participate in RGD Designathon Read More »
Cable, internet, and mobile phones have been the bread and butter of telcos for many years, however, growth in these categories is dwindling and brands are beginning to feel the heat. Today, we speak to Will Gibson, a telco retail and marketing expert who’s seen the industry shift from his days at Blockbuster to becoming
How Telco Companies Can Remain Relevant Read More »
Customer Segmentation is the division of a specific market into buckets of customers who share similar characteristics. However, gone are the days that big financial institutions can afford to segment their customers by merely using demographic criteria, including age and income, or firmographic attributes such as industry or company size. With fierce competition from fintechs and
Useful Customer Segmentation Methods for Banks Read More »
Foodservice brands–from small mom-and-pop shops to multinational chains–have been learning to adapt more quickly in an age where everything’s moving at lightning speed. Just when you think you’ve got a handle on things, ‘Boom!’ along come Foodora and Uber Eats and you’re back to the drawing board with another disruptive challenge. One of the ways
What’s Next for the Foodservice Industry? Read More »
Marie Kondo has made the old adage “less is more” feel fresh again. In her popular Netflix show she helps people de-clutter homes by asking them to decide if the items they own spark joy. Anything that doesn’t meet this standard simply shouldn’t be in your home, she posits. The idea, one that resonates with many, is
What the End of Mass Consumption Means for Retailers Read More »
96 percent of unhappy customers will not tell the business they are upset with – but will share their dissatisfaction with 15 friends. With the prevalence of how quickly negative feedback spreads on social media, it’s more important than ever to keep up with customer sentiments before it damages a brand’s hard-earned credibility. Simply put, it
Unique Ways to Gain Customer Feedback Read More »
We all know that fashion changes over time but what about the business model for fashion retailers? For a long time, it was a simple process. Customers go to a store, try something on and hopefully make a purchase. However, this is no longer the case as online shopping and subscription and rental services allow
The Future of Fashion Retail Read More »
You’re damned if you do, and you’re damned if you don’t. That’s the overwhelming response when you ask foodservice operators about third-party food delivery apps like UberEats, Skip the Dishes and Foodora. Such services say they are opening the door to new customers – but this isn’t what restauranteurs are seeing on the ground. The increase in ordering through
Should Foodservice Embrace Third-Party Delivery? Read More »
E-commerce is becoming more robust with each passing year, and there is no turning back. According to Statista, online sales corresponded for almost 12 percent of all retail sales worldwide in 2017, and close to 22 percent of the world population currently buys on the internet. These numbers are only increasing. Here are some driving
The Future of E-Commerce is Now Read More »
What was once thought of as pure fantasy is no longer a far-fetched idea: humans inhabiting other planets and bodies in space. NASA is running a design competition for houses that could be 3D printed on Mars. Elon Musk’s SpaceX promises to take tourists on private trips to the moon in the near future. It’s
Why Brands Must Start Thinking About the Moon Read More »
Over five years ago, SLD introduced the word “immersive” into our company vision, and identified the term as the new definition of customer engagement. At the time, the idea of creating immersive experiences focused on how technology such as Augmented Reality (AR) and Virtual Reality (VR) would shift the way consumers engage with brands and
The Four Levels of Immersive Experiences Read More »
As digital technology enables new opportunities for automation across various industries, it makes sense that subscription services have evolved and gained popularity in recent years. These services, such as Netflix and Birchbox, are essentially automated shopping – improving efficiencies in the lives of their customers while generating recurring payments and building strong brand relationships. According
What is the Future of Subscription Services? Read More »
Shikatani Lacroix Design is happy to announce the launch of Think Retail, a new podcast that features top designers, strategists, thought leaders and business people discussing what’s next in the world of retail and design. The podcast will include members of the SLD team as well as guests from around the globe, and focus on
SLD Launches New Podcast: Think Retail Read More »
In this digital era, it’s no longer a surprise to see “Welcome back,” followed by your name on the home screen of an app or website. The consumer is increasingly conditioned by e-commerce giants, such as Amazon, to expect a certain degree of personalization. In the words of Dave Carnegie, “a person’s name is, to that
Personalization Strategies for Banks Read More »
Headed to DSE? Our very own Marcos Terenzio will be presenting a conference session on Thursday, March 28, and also taking part in the full-day Content Workshop on Friday, March 29. At the Thursday session, Marcos will speak on “Delivering Content that Connects Emotionally.” During the half hour presentation, attendees will learn how to effectively implement digital content
DSE Digital Signage Expo 2019 Read More »
Emotions are very powerful drivers in purchase decisions, and positive emotional experiences will build brand loyalty. The following five strategies can help retailers create a strong and memorable connection with customers, including eliminating key friction points, telling a compelling story, ensuring a coherent omni-channel strategy, delivering a unique experience, and catering to the senses. Strategy
How to Create a Positive Retail Environment Read More »
There is a lot of confusion in the financial industry about the blurring lines between banks and other financial service industries, not to mention online-only banks and Fintech startups. Fintechs forced banks to make convenient transactions a basic requirement for all financial institutions; however this change left the human relationship aspect of banking on the
Are Insurance Companies the Latest Threat to Banks? Read More »
Another year has come and gone, and that means it is time to do some reflecting. 2018 saw a lot of companies (including ours) undergo a rebrand, and as with every year, some turned out better than others. While there are many reasons that a company may opt for a rebrand, one thing is certain:
Our Favorite Rebrands of 2018 Read More »
Brainstorming is a common technique used by many organizations to create new concepts and products. In a typical brainstorming session, a small group of people discuss potential ideas and solutions. The goal is to generate and record as many thoughts as possible by postponing judgement and analysis, and encouraging unusual or far-fetched contributions. In theory,
How to Run a Better Brainstorming Session Read More »
The role of banks as financial service providers continues to be threatened by start-ups and tech giants who are offering services in areas underserved by traditional banks. How can established financial institutions combat this trend? In this white paper, we look at how banks will need to embrace change in order to stay relevant, and why understanding consumer
How Banks Can Leverage a Walletless World Read More »
