To help CPG brands better understand how to navigate through COVID-19 and its eventual aftermath, SLD has conducted consumer and industry studies to determine how the needs and behaviors of shoppers have been impacted by the current pandemic. Watch as Jean-Pierre Lacroix, President of SLD, and Gerri Brownstein, Publisher at BXP Magazine, discuss the results […]
COVID-19: How CPG Brand’s Can Remain Relevant Read More »
The past few months have been a whirlwind of ups and downs for CPG brands as the COVID-19 crisis presents new challenges and opportunities. From manufacturing and processing plant contagion to panic buying and empty shelves, CPG brands are under pressure and as part of the food supply chain, that pressure isn’t going to let
Short-Term Strategies for CPG Brands Amidst COVID-19 Read More »
The foodservice industry has not lived through a global crisis of such magnitude since World War II. Arguably even great wars failed to impact the foodservice industry as significantly as COVID-19. Built on the social value of sharing time with others, during other crises the foodservice industry offered a meaningful way for people to connect.
COVID-19: Foodservice’s New Reality Read More »
Following the recession in the late 2000’s, consumers tightened their proverbial belts and ushered in an era that was dubbed the New Frugality. At the time, economists predicted that consumers would be more conscious about what they were spending their money on and a renewed focus would collectively be placed on making the most of every
Why Retailers Should Embrace “Little Luxuries” Read More »
A Fresh Perspective A new, vibrant look ensures Tropicana Canada stands out on shelves, on the street and online. CLIENT PepsiCo Canada PROJECT Tropicana Redesign RELATED SERVICE Package Design Web Design Out of Home Marketing THINK The fruit-based beverage category has become increasingly competitive, so a distinct, consistent identity for Tropicana Canada was mission critical.
The retail banking industry is one that has been significantly impacted by technology with the growth of Fintech alternative banking platforms, the shift of consumers away from branches towards digital channels and the rise of alternative payment platforms such as mobile wallets. Ironically, in spite of this disruption, our Future Readiness study conducted in January
COVID-19: Retail Banking’s New Reality Read More »
The Future of Retail Banking is in Your Hands As COVID-19 continues to shake global economies, retail banking has found itself at a cross-roads. Financial institutions can either continue on the same path and hope that their customers will come back to them in a post-pandemic world, or they can be proactive and try to
COVID-19: How Retail Banks Can Remain Relevant Read More »
As retail brands are forced to close their doors in an attempt to slow the spread of COVID-19, many are understandably concerned about the impact this is going to have on their business. In times like this, it’s still important, or maybe more important than ever, to keep the lines of communication open with customers.
Communicating With Customers During COVID-19 Read More »
As Europe and North America hunkers down amidst the peak of COVID-19’s assault on our part of the world, in Asia people are emerging from their extended quarantine to a new world. SLD’s Managing Director of Asia Pacific, Teddy Ma, who lives in Shanghai, shared his experiences with us about how consumers are responding in China. What was the quarantine experience like in
What Brands Can Learn From China’s Handling of COVID-19 Read More »
Almost every retail category has been transformed by technology, social media, and the mainstreaming of progressive social attitudes. But for the luxury beauty industry, the change has been more long coming than for others and it’s been revolutionary. Up until the past few years, luxury beauty focused on the narrow idea that affluent white women
The Evolving Definitions of Beauty and Luxury Read More »
For the majority of indie start-up brands, design seems like something of a luxury. Indie operators end up doing a lot of the work on their own, relying on an ad hoc internet education to patch together something that feels like an image. Once they grow and have a bit of money, then investing in
Why Design Deserves a Seat at the Table Read More »
We’ve all been there: excited and passionate to do something and then…we don’t do it. Often this can be seen with forgotten New Year’s Resolutions, unopened books, and abandoned gym memberships. This phenomenon, defined by behavioral psychologists as the “intention-action gap,” has been a challenge for marketers, who know all-too-well that enthusiastic consumers in surveys and
What The Intention-Action Gap Means for Brands Read More »
The following is an excerpt from Jean-Pierre Lacroix’s Desire by Design. To learn more about the book, click here. Brand loyalty is the ability to build sustainable relationships between brands and consumers by providing both a functional and emotional benefit that meet the meaningful needs of the consumer. Certain circumstances or triggers have to exist
The Key Triggers That Drive Brand Loyalty Read More »
If you’ve ever managed a brand transformation, you know that it can often be a juggling act. With potentially hundreds of balls In the air at once, it’s hard to shake the nagging feeling that you’ve forgotten something. We’ve put together this handy checklist to help calm your concerns. Fill out the form below to
Check Off Every Step of Your Brand Transformation Read More »
Is your delivery process enhancing feelings of excitement or is it making customers feel worried, frustrated and/or upset? How and when products are received has a strong impact on the overall experience a customer has with your brand. An order that arrives late or damaged, is incorrect, goes missing or stolen, or is handled by
The Future of Shipping and Delivery Read More »
For years now, Millennials have been the most researched and targeted demographic group in the history of brand marketing. Today, Millennials are approaching middle age, and as their needs shift, Generation Z is stepping into the spotlight. Born in the late 1990s and early 2000s, they’re now coming of age and represent 25 percent of
Designing for Generation Z Read More »
The majority of companies today are going through varying degrees of transformation to remain competitive. The changes range from improving efficiencies through new technologies and processes to rethinking supply chain in order to gain greater value. Irrespective of the degree or area of change, the biggest challenge in ensuring organizational change is executed quickly is
5 Ways To Ensure Your Employees Embrace Change Read More »
As the applications for Artificial Intelligence (AI) become broader, we are told to expect a brave new world. In spite of the hype around smart machines, the truth is that we don’t know how an onslaught of robot workers will change the planet, and for retailers, how that will directly affect their business. What we
How Retail Brands Can Leverage AI Read More »
As retailers look to provide a credible response to the online-only threat of companies such as Amazon and eBay, the option for buying online and picking-up in store (BOPIS) is gaining traction. The initiative is part of a larger focus on providing customers with greater convenience, from speeding up delivery and reducing inefficiencies, to better leveraging
How to Deliver the Best BOPIS Experience Read More »
Shikatani Lacroix Design and U.S. Bank are proud to have been awarded First Place in the Best Branch Experience category at the 2019 Bank Customer Experience Summit. The award is in recognition of a new branch design created with U.S. Bank. “Winning Best Branch Experience is a tremendous honor,” says Jean-Pierre Lacroix, President of SLD.
SLD and U.S. Bank Win Best Branch Experience Read More »
