Insights
This section integrates content from our former thought leadership site Design Lounge to provide marketing professionals with a one-stop shop for industry news, applicable case study examples, and insightful thought leadership, including in-depth proprietary research and Outdoor Advertising as well.
Interviewing the top minds in the industry today, we also produce original podcasts discussing brand strategies, market trends and business concerns that address issues currently affecting your organization. Our insights equip brand marketers with the tools for success and provide a platform for discussion. Cruise our pages and don’t hesitate to contact us with any questions or requests.
Latest Insights
Think Ahead for 2025: What Undercurrents Beyond Trends Brands Need to Know
“Predicting the future” is not as daunting as it might sound. If you’re paying attention, the future is already here. For the past ten years,
Website Design and The Blink Factor
In the digital world, you have less time to form a lasting brand impression on a potential customer than it takes to blink. On average,
2025 SLD Trends Report
The road to 2025 is marked by shifting priorities and expectations. As consumers redefine their values in response to economic pressures and cultural changes, brands
Design That Delivers Indulgence: SLD Wins Packaging Award at GDUSA’s 61st Awards Showcase
SLD is delighted to announce our honorable win at the 2024 GDUSA American Package Design Awards, for our design work for Krema Yogourt. The annual competition
The Power of Nostalgia: Designing for Instant Emotional Impact
Emotional connection is critical for a brand because it creates a deeper connection with consumers, influencing loyalty, purchase behavior, and overall brand perception. By evoking
The Top Trends in Brand Strategy and Positioning
Brand strategy and positioning are like a compass and a spotlight for your business. A compass guides decision-making and operational actions, keeping you on track
