Retail

5 Best Personalized Retail Experiences

E-commerce and personalization have forever altered the retail customer experience. Modern consumers expect tailored customer journeys in their retail experiences, which many retailers are delivering through personalized shopping, including personalized tunic Greek clothing options. Retail personalization gives customers a consistent shopping experience across all touchpoints. Creating personalized retail experiences is important because it emotionally connects […]

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Part 3: The Future of the Store

Design Innovation, Retail, Retail Design / Matthew Wilson

This three-part blog series on the future of the store focuses on insights from the Future Stores Conference in Seattle, Washington. In the first two parts, we discussed the changing role of retail and how retailers need to shift from focusing on the consumers to front-line associates. The third and final section will focus on how brands

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Part 2: The Future of the Store

Design Innovation, Retail / Matthew Wilson

This three-part blog series focuses on insights from the Future Stores Conference in Seattle, Washington. Part 1 of The Future of the Store discussed the renewed value of brick and mortar locations as part of retail’s growth strategy, as well as the importance of tailoring the store experience to the given trade area while creating a strong

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Part 1: The Future of the Store

Design Innovation, Retail / Matthew Wilson

After over two years since the last live gathering of senior retail executives in operations, design, digital, and technology, this year’s Future Stores Conference took place in Seattle, Washington, on July 14 and 15. The seminar explored various topics and opportunities in retail and featured sessions on how leading retailers integrate a hybrid approach to their in-store

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How To Develop an Omnichannel Customer Journey

Brand Strategy, Retail / Matthew Wilson

As consumer shopping patterns and expectations are constantly evolving, it’s important for retailers to ensure an effective omnichannel strategy is implemented within their customer journey. To deliver an impactful service experience, organizations need to ensure that all customer touch points truly reflect their customer’s shopping habits. Not only should the customer journey consider both the

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Creating the Right Omni-Channel Experience Journey in a Metaverse World

Brand Strategy, Retail / Matthew Wilson

The customer journey is closer to becoming seamless with the convergence of brand focus on UX, omnichannel, and overall shopping experience. However, much will change as a new sales channel emerges with the advent of the metaverse and augmented reality. What seems like a novel platform gained momentum with the recent announcement that Apple’s creation

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How to Enter Retail for DTC Brands

Retail / Melinda Deines

Direct-to-consumer (DTC) brands have disrupted retail with unique niche offerings, greater convenience, and great savings. By rethinking simple products like shaving cream and razors, giants like Dollar Shave Club shook things up. Their success has inspired a sea of entrants into almost every category, driving up the costs of customer acquisition online and making it

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Five Ways to Fill the Digital Transformation Gap for Retail Brands

Brand Engagement, Brand Strategy, Communications, Customer Experience, Digital Experiences, Financial Services, Retail, Retail Design / Jean-Pierre Lacroix

The Current State of Transformation Digital transformation, for many institutions, has ended at the doorstep of their retail channels. The pandemic has accelerated the growth of both Amazon and Fintech, forcing banks and retailers to shift their focus to digital to help drive sales and customer retention. However, as digital transformation efforts mature and

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What Will 2022 Look Like for Retail Brands?

Brand Strategy, Business development, convid retail, Customer Experience, Design Innovation, Digital Experiences, Retail / Sebastian Maynard

2021 was not the year many had hoped for. The pandemic, natural disasters, inflation, supply chain issues and a persistently polarized planet has put humanity’s resilience to the test. Yet, with the new year’s arrival, there is renewed hope that conditions will stabilize and provide retailers with a clearer look ahead. As a future-focused strategic

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Five Trends Influencing Retail’s Labour Shortage

Brand Strategy, convid retail, Retail / Sebastian Maynard

Since the pandemic began, retail has been in a state of near-constant crisis and change. For those who have made it this far in solid shape, a new challenge is arising that poses a longer-term threat: staffing. As headlines across the continent state loud and clear, there is a shortage of workers especially in frontline

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The Importance of Sustainability for CPG Brands

Brand Strategy, Food and Beverage, Food Service, Health and Pharmaceutical, Packaging Design, Retail, Retail Design / Sebastian Maynard

The wellness industry is booming. From yoga-mats and home gyms to the ever-growing organic aisle of the supermarket, consumers are seeking out products that encourage and nurture their wellbeing. As the industry grows, so does the need for a cohesive brand image that promotes wellness values. As always, product packaging speaks volumes- and for brands

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The Four Characteristics that Define Indie Brands

Brand Strategy, convid retail, Design Innovation, Food and Beverage, Packaging Design, Retail / Sebastian Maynard

There are many lessons to be taken from COVID-19 and how consumers have changed their shopping habits. From online versus in-store to big box versus mom and pops, some shifts may have longer-term ramifications than others. One interesting (if not surprising) result of the current pandemic is that brand loyalty is often replaced in favor

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What Does Smart Banking Look Like in 2021?

Brand Strategy, Business development, convid banking, Customer Experience, Digital Experiences, Financial Services, Retail / Sebastian Maynard

After a tumultuous 2020, the banking industry is transforming itself from being the root of the issue in the last financial crisis (2008) to being part of the solution in this one. Not surprisingly though, different banks are at different stages of transformation. In this article, we look at some of the best practices from

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Philanthropic Marketing and How to Stay Authentic

Brand Engagement, Brand Strategy, Corporate Identity, Retail / Sebastian Maynard

It is no secret that COVID-19 has led to the reallocation of resources into pandemic-related operations/causes, with corporate giants like PepsiCo, Facebook and many others putting millions into their COVID-19 response. In the latest news, Budweiser announced that for the first time in 37 years, it will not be running an in-game Super Bowl ad.

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What Walmart’s TikTok Bid Means for Retail

Business development, Digital Experiences, Retail / Sebastian Maynard

It has been a rollercoaster couple of weeks for Walmart, who have gone from losing out on a joint bid with Microsoft to take over TikTok’s operations in the United States to now partnering with Oracle and claiming a 7.5 percent stake in the Chinese social media platform. While it may seem bizarre for Walmart

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Short-Term Strategies for CPG Brands Amidst COVID-19

Brand Strategy, convid CPG, Food and Beverage, Packaging Design, Retail / Sebastian Maynard

The past few months have been a whirlwind of ups and downs for CPG brands as the COVID-19 crisis presents new challenges and opportunities. From manufacturing and processing plant contagion to panic buying and empty shelves, CPG brands are under pressure and as part of the food supply chain, that pressure isn’t going to let

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How Self-Driving Cars Will Impact Retailers

Brand Strategy, Customer Experience, Design Innovation, Retail / Sebastian Maynard

Imagine the day a car can become an extension of your living room, where you can continue your leisurely activity of choice while being transported to your final destination. Well, it could be coming as soon as 2030! Self-driving cars are all over the news, with much publicity and anticipation as this futuristic marvel is quickly

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What the End of Mass Consumption Means for Retailers

Business development, Design Innovation, Packaging Design, Retail / Sebastian Maynard

Marie Kondo has made the old adage “less is more” feel fresh again. In her popular Netflix show she helps people de-clutter homes by asking them to decide if the items they own spark joy. Anything that doesn’t meet this standard simply shouldn’t be in your home, she posits. The idea, one that resonates with many, is

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The Impact Mixed-Use Spaces Can Have on Retail

Retail / Sebastian Maynard

Things used to be so simple. We bought nails at the hardware store, books at the bookstore, coffee from a coffee shop. We lived in communities made up primarily of dwellings, and commuted to work away from our homes. It was an easy time to be a retailer: put up a sign, stock your shelves

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Should Foodservice Embrace Third-Party Delivery?

Digital Experiences, Food Service, Retail / Sebastian Maynard

You’re damned if you do, and you’re damned if you don’t. That’s the overwhelming response when you ask foodservice operators about third-party food delivery apps like UberEats, Skip the Dishes and Foodora. Such services say they are opening the door to new customers – but this isn’t what restauranteurs are seeing on the ground. The increase in ordering through

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