Dentistry is one of the most aesthetic of the medical professions, so it’s no surprise they lead the way when it comes to clinic design. Modern dental practices have moved away from the sterile, often tired-looking office spaces towards bolder and brighter settings that merge function, hospitality, and style. Ultimately, dentists have proven that interior design in healthcare is not just a challenge of aesthetics; it requires a thoughtful human-centered approach that puts the patients — and how they feel throughout the entire treatment process — first.
In this blog, we will introduce four beautiful examples of dental clinic design, and explore each of the different design strategies and the benefits they have in encouraging repeat visits and positive word-of-mouth.
1. Branding The Business
Design has become a powerful tool for establishing a single dentist practice or a group of clinics, in an increasingly competitive market. Dental practice design has taken on a similar approach to retail environments. By integrating eye-catching graphics and signage, dentists are bringing their brands to life.
A great example of this is the Docbrace clinic. Docbraces’ refreshing and friendly spirit is displayed through the use of bright accents and soft edge furnishings, inspired by the company’s smiley, circular logo. The space also showcases a strong visual identity with a fresh color palette and playful graphics that can be spotted at every touchpoint, from its online website to the reception area, to the treatment rooms. This creates a fully unique experience for its patients.
Image Source: SLD
2. Express Expertise Through Design
Building a foundation of competence and trust is essential to the healthcare industry. The high-quality service patients are seeking must fit the look and feel of the office. This means retaining comfort while also developing an aesthetic that says hygiene, innovation, and professionalism.
Central Dental Group offices showcases this concept in a contemporary fashion. The space’s design was conceived by the concave and convex shape of the oral cavity. Smooth curves are explored to the shape of the walls in tandem with natural walnut finishes to create an inviting and cohesive-looking waiting area. These elevated architectural and design elements work to inspire a level of credibility, which helps build a positive reputation for the doctor.
Image Source: Bortolotto Architects
3. Soothing Through Design
Good healthcare design understands the psychology of creating a soothing atmosphere. A selective combination of design principles have the power to promote a sense of calm for patients while also boosting their mood. Colors that fall on the grayscale, for example, are known for their balance and ability to evoke senses of calm and neutrality.
Canary Dental Clinic puts the emotions of its patients at the forefront by animating a modern and relaxing lounge-like atmosphere. This is achieved by bringing in tons of natural light, greenery, colorful artwork, neutral tones, and clean lines. Additionally, the clinic exhibits a simple, spacious layout that allows easy workflow and helps increase the engagement between patients and staff.
Image Source: Prop Architecture
4. Reduce Waiting Room Anxiety
Digital signage offers informative and interactive content that ranges from education, entertainment, branding, and interactive surveys. These provide an enhanced patient experience where patients can let go of their anxieties while waiting for their turn with the dentist. A recent study found that 75% of patients claim that digital signage content improves their overall experience at a healthcare facility.
SmileWorks Dentistry underwent a major redesign that focused on inclusive patient-centered care. The clinic installed digital signage above its waiting area that features real-time updates and educational content. This provides an opportunity to connect with patients before the appointment even starts.
Image Source: SmileWorks Dentistry Website
Conclusion
The impact of a healthcare facility’s design on patient satisfaction may be much more significant than what was once thought. Dental clinics have been at the forefront of healthcare design innovation, showcasing spaces that not only look good but also improve patient experience and contribute to the clinic’s overall operational success. It is this thoughtful design approach that creates both a memorable and positive visit to the healthcare office.
