Sebastian Maynard

image 79

Three Great Ways to Welcome Branch Customers

The customer journey is one that starts well before customers open an account, and continues, repeats, and ideally builds loyalty throughout the relationship. Certain touch points along that journey can become routine experiences or signals that customers come to expect and associate with the brand. Pleasant rituals can help to build stronger relationships with consumers and repeated

Three Great Ways to Welcome Branch Customers Read More »

270 x 170 Coffee Shop

How to Improve Convenience Retailer Coffee Station for Enhanced Growth

Many retailers offer ready-made coffee: grocery stores, gas stations, book stores, and more. We recently worked with a leading convenience retailer to improve their coffee experience by appealing to a wider spectrum of customers. Specifically, their goal was to mitigate the hygiene concerns some customers had around using glass decanters in a convenience store retail

How to Improve Convenience Retailer Coffee Station for Enhanced Growth Read More »

Calgary COOP Cs 01 360x220 e1487198849217

6 Ways Local Grocers can Beat Big Brands and Thrive

Big brand grocery stores dominate the Canadian and US marketplace. From Trader Joe’s to Loblaws to Costco, whether you want cheap groceries or specialty items, the grocery wars are being waged with all guns blazing: private label programs, new interior design that mimics marketplaces, and deals, deals, deals. It seems as though there might not be room left for a

6 Ways Local Grocers can Beat Big Brands and Thrive Read More »

270 x 170 Are Convenience Stores Becoming 1

Are Convenience Stores Becoming the New Quick-Service Restaurants?

Traditionally, food from convenience stores often focuses on packaged snacks, and hot food offerings may be perceived to be of dubious quality. Yet according to research from Nation’s Restaurant News, convenience store food quality is improving, shifting consumer perceptions and becoming a threat to fast food restaurants. However, if a fast food restaurant has moved in

Are Convenience Stores Becoming the New Quick-Service Restaurants? Read More »

270 x 270 Building Brand Loyalty

Brand Loyalty in Foodservice: How to Create a Sense of Place

The goal of any restaurant operator is to drive repeat visits. Loyal customers tend to drive better margins and greater sales (while also providing some predictability to same-store sales) and cost less to market to than new customers. When considering brand loyalty for food service operators, fostering a sense of belonging is crucial to creating

Brand Loyalty in Foodservice: How to Create a Sense of Place Read More »

image 124

Breaking Down the Customer Loyalty Pyramid

When researching the rash of stealth attrition currently unsettling the financial services industry, we collected lots of data about consumers’ banking habits, preferences, and behaviors. We’ve already broken that data down in several ways to highlight different things – for instance, we broke down the types of customers most likely to switch financial institutions to highlight their reasons for leaving

Breaking Down the Customer Loyalty Pyramid Read More »

image 127

​Ten Important Skills for Future Bank Branch Employees​

In recent years, there has been a lot of talk about how bank branches will adjust because of digital banking’s disruption to the traditional banking network. To meet unfulfilled needs from online and mobile banking, these future branches may be more experiential, advice-based, or technology-focused. Therefore, they will require staff with different skill sets than

​Ten Important Skills for Future Bank Branch Employees​ Read More »