Sebastian Maynard

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Shikatani Lacroix Wins Website of the Year Award

Shikatani Lacroix has won Progress Sitefinity’s Website of the Year Award in the Ecommerce category for our design and implementation of M&M Food Market’s new website. Shikatani Lacroix and M&M Food Market were shortlisted for this award following our Sitefinity Website of the Quarter award win for Q1 2016. After being named a finalist in […]

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Drive Foodservice Growth with These Transformative Strategies

The foodservice industry has seen slow growth for the past decade and the competition is heating up with new brands entering the marketplace. In addition, the growth of mobile and online digital channels are changing the way consumers are ordering and eating out-of-home meals. Our work helping foodservice brands remain relevant and meaningful has allowed

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Engagement and Gamification: Predicting Future Customer Needs

To many people, thinking about finance can be a source of anxiety as well. Paying bills, taking out loans, and withdrawing money are inherently negative experiences, while savings and investment tasks are often considered dry and lack positive emotion. Furthermore, the finance industry in general may be perceived as complicated and dull. Compounded with distrust

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Move over Millennials! Three insights into Generation Alpha

It seems that everywhere you look someone is talking about Millennials – they do things differently, they’re more socially informed, and they’re more digitally connected. Executives across all industries are trying to mold their strategies to meet the demands of this significant generation. The concept of retail is being redesigned, all messaging touchpoints are being

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The Three Phases Of A Successful Brand Implementation Strategy

Marketers build and execute campaigns on a regular basis, introduce new products, run channel marketing programs, manage massive advertising budgets, and introduce new service lines and business segments, all of which require them to find and sell to new customer segments. The launch and implementation of a new corporate identity, on the other hand, is

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Do Restaurant Robot Waiters Actually Provide Great Service?

Advantages, Disadvantages, and Societal Acceptance There has been a lot of talk recently about robots being introduced in a variety of industries, from hospitality to retail. At the Henn-na Hotel in Japan, for example, a robot dinosaur greets you at the front desk. Mario the robot greets guests in 19 languages and monitors the buffet

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Three Strategies Banks Can Learn from Specialty Retail

As a bank executive, one of the most urgent matters you face these days is how to update your business model to address the dramatically changing behavior of your customers. One important insight you already leverage is that you understand your customers well: modern banking customers expect service that is personalized, efficient, and immersive, and

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Five Things to Consider During a Financial Institution Transformation

For the past decade our firm has been helping financial institutions manage tremendous industry and cultural changes, helping them remain relevant to their customers and to find efficiencies required to sustain growth. Our projects often start with the move to smart banking and new channel strategies that have lead to a decline in branch number

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How to Capitalize on Unmet Customer Needs in Foodservice

Foodservice is in transition. Technology is enabling new processes, categories are blurring to steal share, and customers are demanding more. Due to the disruptive nature of these transitions, it is becoming vital that traditional chain restaurant businesses act quickly to remain relevant; those that do not accept and embrace the change are facing declining market

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Banking on the Ultimate Millennial Experience

Millennials are entering an important life stage for banks as this segment of the population is starting to build wealth while driving potential sales growth in financial products and services. As Millennials provide banks with continued growth opportunities, banks must understand their needs and expectations in order to create a strong affinity with these future wealth generators.

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AR/VR Tech in Packaging: Here to stay or gone tomorrow?

Ever get the feeling that you’re living in the future? Smart accessories can wake you up at the optimal time in your sleep cycle. Cars can drive themselves. And packaging can communicate with you, sharing more information about the product inside than what you can read on the label. The use of augmented and virtual

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How To Write A Packaging Design Brief (With Free Template)

Consumer Packaged Goods companies of all sizes should employ a packaging design brief for all package design initiatives. A design brief is a useful document that gives an outline of the design request from the customer to an agency. In this blog, we outline and explain what contents need to be included along with a

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