In an uncertain economy, grocery stores have a unique opportunity to win over customers through pricing as food costs continue to rise. With the rapid expansion of private label brands across North America, grocers have been able to introduce excellent private label offerings that deliver both selection and value. With this rise, how can grocery […]
How Private Labels Can Capitalize on Value-Based Grocery Shopping Read More »
Inclusion has become part of the vocabulary of almost every retailer. While some have introduced inclusive aspects into their retail designs, many still have not met consumer expectations. Gen Z has consistently called for more inclusive environments, with 66% of respondents from our Inclusivity in Retail study indicating that inclusive retail elements enhanced their shopping
Creating an Inclusive Environment that Appeals to Gen Z Read More »
Before launching a new package, store design, logo, or brand design, it’s important to gain consumer insights and feedback. It’s never been easier to research design concepts: platforms like SurveyMonkey, Qualtrics, and Pollfish provide sophisticated testing tools and access to consumer panels across the continent. However, not all research is created equal. To get the
The WBR Future Branches Conference in Boston on June 24-25 brought together banking industry leaders to discuss innovative strategies for branch evolution, customer engagement, and leveraging technology. Prominent speakers from national and regional banks and credit unions, as well as industry experts and bank executives at various levels, shared insights on transforming branch networks and
Creating accessible environments is crucial. Retailers invest billions of dollars annually to optimize their retail spaces for customer appeal. However, many do not prioritize inclusive design. Our comprehensive white paper on inclusivity in retail highlights that an accessible store is not just a legal obligation but a strategic asset that enhances customer satisfaction and loyalty
Why Prioritizing Physical Accessibility In Retail Will Create Brand Loyalty Read More »
In an age of information overload, consumer attention is more divided than ever. CPG brands are constantly searching for new strategies to not only capture attention but to hold it. This brings us to the simple yet powerful tool of gamification. Our 2023 research “Gamification for CPG: The Power of Simple Games and Rewards” demonstrated that
The Power of Puzzle-Solving and Lotteries for CPG Brands Read More »
For banks, Customer Experience (CX) transformation is full of challenges and opportunities. As markets evolve, new regulations are introduced, and financial behaviors shift, businesses must adapt and reinvent themselves to stay relevant. Drawing insights from our studies, particularly from our white papers “Overcoming Stealth Attrition In Retail Banking” in 2017 and “How Branch-Focused Customer Experiences
Six Things That Banks Should Avoid During Customer Experience Transformation Read More »
Since the launch of ChatGPT in late 2022, generative AI has been a popular topic of conversation. Microsoft’s Copilot, Google’s Gemini, and Claude followed, as ChatGPT ignited an AI race. What was once science fiction is now a reality, with AI assistants that can respond to almost any question. Since their introduction over a year
Is Retail Banking Ready For AI-Driven Advice? Read More »
For retail design, creating great customer experiences isn’t just about the store’s interior. How it looks from the outside is equally important. The way your retail location looks from the street or the shopping mall impacts your brand image. It’s like a giant advertising canvas. How you use this space is key to creating a
Retail Design: The Power of Exterior (Re)branding Read More »
Rebranding a non-profit organization or charity offers a strategic opportunity to realign the visual identity with its core vision and mission. Through a thoughtful system with design elements such as wordmarks, icons, and color palettes, the brand can effectively communicate its values to stakeholders in a visual manner. In this blog, we’ll use five successful
The Benefits of Rebranding Your Non-profit Organization or Charity Read More »
Bank branches are often perceived as transactional spaces, lacking in human touch. However, when thoughtfully designed, they possess the power to attract foot traffic and constitute a major part of a bank’s brand identity. In this blog, we’ll showcase five exceptional examples of thoughtful branch design, from Asia to Europe and North America. Each highlights
5 Great Examples of Bank Branch Design Read More »
The world of telecommunications has evolved at a rapid pace, especially within the last decade. With the recent introduction of 5G networks, telecom retailers have redesigned their stores to become experience centers with various IoT products, rather than only selling mobile phones. Brands like Verizon have been at the forefront of change, using evolving technologies
5 Great Examples Of Telecom Retail Design From Around The World Read More »
Loyalty programs have long been a key part of many companies’ retention strategies. Most revolve around a similar idea: spend money with the company and earn points that can be used to save money or get a free item. Due to inflation, customers are turning to any method they can to save money, including loyalty
The Future of Loyalty Programs Read More »
Grocery shopping is a habitual task of navigating aisles, filling carts, and checking out products. Amid this routine, brands have a unique opportunity to engage consumers through their package design. The magic lies in the details—small touches that can make shoppers pause and appreciate the products they choose, creating the opportunity to turn an ordinary
The Importance of Details in Packaging: 3 Examples of Thoughtful Packaging Design Read More »
It’s always fun to wrap up a year with a retrospective on the most interesting brand stories. However, 2023 was not exactly a fun year. With the overwhelming number of gravely serious events unfolding around us, good news has been hard to come by. In our look back on 2023, we won’t avoid some of
The Best and Worst Brand Stories of 2023 Read More »
2023 has witnessed many changes in brand transformation, from the controversial rebranding of Twitter to X, Nokia’s futuristic wordmark, and PepsiCo’s new logo and identity. Many of these changes were driven by the need to remain relevant to existing consumers while appealing to younger segments who look for brands to reflect their self-image. With the
Think Ahead for 2024: What Brands Need to Know Read More »
The financial industry is transforming rapidly. From multi-channel approaches to omnichannel experiences and the rise of AI-driven seamless banking, institutions are embracing changes at various stages. This transformation is being accelerated by Europe’s enthusiastic embrace of open banking, which will shortly be followed by open finance. Together, they offer customers greater control over their financial
Unlocking a World of Seamless Banking: Empower Customers at Every Step Read More »
In our packaging series from around the world, we’ve approached and dissected diverse packaging design styles from continents like Asia, Europe, and Oceania. For our journey into South America, rather than styling, we’ll be appreciating packaging design in the context of specific beverage categories, including coffee, tea, wine, and beer. South American beverages are some
What can CPG Brands Learn from Packaging Design in South America? Read More »
In our packaging design journey around the world, we’ve explored the diverse styles of Asia and the classic elegance of Europe. Now, we will venture into the scenic and vibrant world of Oceania, a region famous for its natural landscapes, fruits, and veggies. Oceania’s packaging design features positivity and a dash of the sunny, carefree
What can CPG Brands Learn from Packaging Design in Oceania? Read More »
In a world where inflation and the rising cost of living have become increasingly apparent, private labels are emerging as go-to brands for affordability and quality. These private labels, not limited to grocery chains but also found in discount retailers and cosmetics brands, offer a compelling alternative to national brands. What makes these private labels
5 Great Examples of Private Label Design in Grocery Retail Read More »
