David Magnus

How will EV charging transform fuel retail?

As electric vehicles slowly overtake the roads, EV charging stations will become a must-have for gas stations. If you need to install specialized electric vehicle charging points on your premises, you will ideally need some electric parking bay markings from https://evchargingbaymarkings.co.uk/ to help identify the areas. Even though the infrastructural demands, market uncertainty and regional […]

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Exploring the Future of Wellness Brand Experiences

Brand Strategy / David Magnus

From fitness and nutrition to sleep and mindfulness, wellness means something different to everyone, and COVID-19 has led a lot of people to place a renewed emphasis on living happier and healthier lives. This trend is not going away, even post-pandemic, and as such, consumers are looking for holistic and inclusive offerings from the health

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The Ben & Jerry’s Boycott – On Brand or a Major Misstep?

Brand Strategy / David Magnus

This blog is not taking a pro-Israel or pro-Palestine perspective – we are exploring the Ben & Jerry’s boycott from a brand strategy perspective. On July 19, 2021, Ben & Jerry’s announced they would stop selling their products in the West Bank and East Jerusalem, areas occupied by Jewish settlements that are largely seen as

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Retail and Video Games – Exploring What’s Possible

Brand Strategy / David Magnus

If video games weren’t hot already, the pandemic sent gaming through the roof as more kids and even adults searched for something fun to do during lockdowns. Even as economies open up and the bump eases, video games are, now and forever, a deeply entrenched part of young people’s lives. Retail brands hoping to engage

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Inclusive Brand Marketing 101

Brand Strategy / David Magnus

Inclusive brand marketing has become a hot topic, and for good reason. By 2036, the number of Canadians who are foreign-born will about 1 in 3, with around 35 percent belonging to one or more visible minority groups. Today, nearly 4 in 10 Americans identify their race or ethnicity as something other than white, with

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Why the Health and Wellness Industries are Primed for Disruption

Brand Strategy / David Magnus

The winds of change have been blowing for a while now in the healthcare industry. Often ignored when it comes to topics on customer experience, the pandemic has brought to light the reality that the industry must move from an operations-focused approach to one that is customer-centric. In a recent study conducted by Deloitte, it

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5G Banking Design: Myths, Gaps and Insights

Brand Strategy / David Magnus

In our previous blog, we envisioned a bright future of 5G smart banks, but there is still a long way to go on the path to 5G transformation. The issues are not necessarily technical ones, but gaps in experience design. Some banks resort to renovation with new equipment without really identifying true pain points or

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Neuromarketing – A foolproof approach to determining what customers want?

Digital Experiences / David Magnus

For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until some marketers began applying neuroscience to more accurately predict consumer purchase behavior. Diana Lucaci, founder and CEO of neuromarketing research firm True Impact , wants to help you get to the heart of what motivates consumers

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Six Ways to Overcome the Mobile Zombie Apocalypse in Bank Branches

Digital Experiences, Financial Services / David Magnus

Picture this: dozens, maybe hundreds of people walking aimlessly, their eyes glazed, looking down, oblivious to the environment that surrounds them. No, this isn’t the next zombie apocalypse blockbuster, it’s the scene common at any grocery store, shopping mall or bank branch — everyone staring at their mobile phone. This generation of consumers could be

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David Magnus

How will EV charging transform fuel retail?

Exploring the Future of Wellness Brand Experiences

The Ben & Jerry’s Boycott – On Brand or a Major Misstep?

Retail and Video Games – Exploring What’s Possible

Inclusive Brand Marketing 101

Why the Health and Wellness Industries are Primed for Disruption

5G Banking Design: Myths, Gaps and Insights

Neuromarketing – A foolproof approach to determining what customers want?

Six Ways to Overcome the Mobile Zombie Apocalypse in Bank Branches

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