Lastest Blogs
The Power of Nostalgia: Designing for Instant Emotional Impact
Emotional connection is critical for a brand because it creates a deeper connection with consumers, influencing loyalty, purchase behavior, and overall brand perception. By evoking fond associations with a particular
The Top Trends in Brand Strategy and Positioning
Brand strategy and positioning are like a compass and a spotlight for your business. A compass guides decision-making and operational actions, keeping you on track toward your goals. A spotlight
Novelty Retail Experiences: Trends and Predictions
Trends in novelty retail experiences are redefining how brands connect with consumers. These immersive and unexpected spaces offer a sense of discovery, tapping into customers’ desires and behaviors. In this
Future Of Cash in Retail Banking: Notes From Cash in USA Conference October 2024
The Cash in the USA conference, held on October 22nd in Nashville, explored cash’s current and future role in retail banking. The conference was well attended, and presenters reflected the
What Not To Automate: A retailer’s guide to smarter service experiences
Technology as part of the customer experience is everywhere. That isn’t always a good thing. Although there are many ways in which automation and digital experiences have enhanced, expanded, and
How the Huberman Podcast is Influencing Retail
The wellness industry has been growing rapidly, with technology solutions such as wearables, personalized products such as 3D printed vitamins, and in-home gym and workout equipment. In the retail sector,
The Impact of Exterior Signage on Customer Connection
Exterior signage is your brand’s calling card to the world. It’s a simple element with a massive impact, a visual cue that tells people who you are, what you stand
Elevating The Banking Customer Experience: Notes from the 2024 ICX/BCX Summit
At the 2024 Networld Media Group Banking Customer Experience Summit in Charlotte, experts gathered to discuss how AI, sustainability, and evolving consumer behaviors are reshaping the customer journey across industries.
How Dentists Are Leading The Way in Healthcare Clinic Design
Dentistry is one of the most aesthetic of the medical professions, so it’s no surprise they lead the way when it comes to clinic design. Modern dental practices have moved
Apple AI, Let’s Get Personal
No topic has been more buzzy over the last year than advanced AI such as ChatGPT and Dall-E. Apple’s recent announcement of the launch of Apple Intelligence adds another opportunity
Five Signs it’s Time to Update Your Packaging Design
Sometimes it’s hard to know when to make a change, and when it comes to packaging design, there is no set rule. However, like any aspects of a brand, packaging
How Private Labels Can Capitalize on Value-Based Grocery Shopping
In an uncertain economy, grocery stores have a unique opportunity to win over customers through pricing as food costs continue to rise. With the rapid expansion of private label brands
