Shikatani Lacroix was awarded another prestigious GOOD DESIGN™ award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
We are honored to be recognized for its excellence in the design process.
River Road Bakehouse was introduced to Canadian consumers in February 2017. It embodies product excellence and endurance.
They wanted a design that would distinguish itself from its competitors and didn’t compete with their existing products as they entered the mid-tier artisan bread market. The goal was to emphasize the products’ freshness and authenticity to compel consumers at the moment of purchase.
The design focuses on the consumer. It creates unity with the use of complementary colors. A large window in the packaging allows the product’s freshness to speak for itself. The illustrations of wheat remind the consumers of the all-natural ingredients that go into every loaf of River Road Bakehouse bread.
The final logo for the new brand takes visual cues from its name to paint a picture of the original backyard bakehouse that inspired this label. The authoritative font and the playful blue wave pay tribute to the bread’s artisan quality with a subtle nod to the brand’s River Road origins.
The winning designs are now part of the Museum’s esteemed Permanent Design Collection and will be published in the GOOD DESIGN Yearbook for 2017-2018.
About the Award:
The GOOD DESIGN™ award was founded in Chicago in 1950 and remains the oldest, most recognized program for design excellence worldwide. The Museum awards industrial design and graphic design firms for design and innovation, sustainability, creativity, branding, ecologically responsible design, human factors, materials, technology, graphic arts, packaging, and universal design. They promote design excellence in products for major manufacturers and Fortune 500 companies of and exemplifies work that has a strong public identity.
