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REIMAGINING HEALTH THROUGH NUTRITION

Moving toward recovery and care, Nestlé Canada needed a cohesive package design that spoke to wellness

CLIENT

Nestlé Canada

PROJECT

Nestlé Health Science Canada

RELATED SERVICE
Packaging Design
Three cartons of juice on display, each with a different flavor label.

THINK

With a full portfolio of health products, creating a unified brand presence that didn’t sacrifice the identity of individual products was a challenge. Nestlé’s comprehensive range of health solutions was being shifted to a new target market and had to reflect this in the design.

With the new position came a new identity. The new master brand design had to be cohesive while still representing the characteristics of each product and brand, exemplifying the change in the target market while retaining the brand equity of Nestlé.

Three cartons of milk on display, each with a different flavor label.

BLINK

The new design spanned 13 different brands, creating individual profiles for each while maintaining a master brand equity and an overall unified brand presence. Nutrition callouts were much more prominent in the new designs, with key nutrients like protein, fiber, and calories in the middle of the design communication hierarchy.

A new revamped color-coding system was developed to bring more differentiation between products, for easy recognition and visual clarity. The new format delivers consistency in tetra pak and label packaging that is grounded in white, allowing colors to shine. The new design for all 55 SKUs is currently supporting customer wellness journeys in pharmacies across Canada.

Two women, one wearing a blue scrubs, smiling at each other in a hospital setting.
Two bottles of Nestle Compleat, a nutritional supplement drink, against a blue background.
A young girl lying on a bed, being comforted by an adult who appears to be a nurse.
Two bottles of Nestle Pepitamen infant formula, one in French and the other in Spanish, displayed against a blue circular background.
The image features the logo of Nestle Health Science, a company known for its health products.
Two bottles of Nestle Pepitamen Junior milk formula, one in orange and the other in blue, against a white background.
Two people, an older man and woman, embracing and smiling in a park setting.
Two bottles of Nestle ISOsource protein shake, one red and one blue, against a blue background.
A woman holding a basket full of fresh vegetables, smiling broadly. She appears to be in a kitchen or grocery store setting.
Collage of Nestle Health Science products, featuring diverse people in healthcare settings.